| Public opinion | The attitudes and positions that Americans people hold on particular issues
|
Polls
| Method to measures public opinion |
Representative sample
| Scientifically method insuring that poll accurately reflects the entire population |
Margin of error
| Level of accuracy of a poll |
Gender gap
| The difference in the options of men and women’s |
Exit polls
| Interviewing voters on election day in order to predict the winner in advance |
Print Media
| Mass media such as magazines and newspapers |
Broadcast media
| Electronic mass media such as television and the Internet |
Yellow journalism
| Style of reporting that emphasizes the sensational side of the news |
Tabloid press
| Smaller newspapers that employ yellow journalism |